Email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email Marketing is a quick, simple, and direct way to connect with prospective and current clients. Did you know emails actually have a higher amount of account than Facebook and Twitter? It’s no wonder it is more effective that social media ads! The amount of purchases that people make through email campaigns goes up by 10% every year.
As a form of advertising, email is quite an inexpensive option, comparatively. While it is possible to completely run email campaigns using free tools, there a plenty of reasonably priced options for businesses of any size to deploy their email marketing from. These services generally offer streamlined solutions for tracking, automation, and split testing, and more extensive services are coupled with sales monitors and a CRM to help completely overhaul a company's approach to user engagement. Tools like these are essential for customer retention and driving sales growth.
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