Benefits of email marketing
1. In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment.
2. How many times have you seen people sharing banner ads appearing on websites with their friends and other people? How many people tell their friends about what they found on top of the search results’ page when they were looking for something specific? On the other hand, when it comes to emails the customers have it in their hands to spread the word.
3. Even though there are hundreds of websites that can furnish your discount codes and coupons, 4. there are still people who would pick a coupon from a website and completely forget to bookmark that website for future use. What this means is that your customer might not know if there is a discount or special offer being offered by you.
4. Email marketing is one of the most lucrative and effective methods of online marketing that also happen to be free. If you go for a pay per click (PPC) campaign, you will have to prepare to spend thousands of dollars. You will have to do the same if you choose affiliate marketing and other similar methods. Having your banners and ads designed will also cost you money whereas an email can be created by you if you want.
5. Putting together an email marketing campaign is incredibly simple to do. Anyone can put together a beautiful, responsive campaign with no trouble, and instantly communicate with their customer base. Putting a campaign together from start to finish can be done in less than 5 minutes.
6. Gone are the days of the shotgun approach to advertising, where you throw out an ad or a deal that’s as generic as possible to try and appeal to as many people as possible. Now you can target your customers based on age, region, gender, or anything else that suits your needs and get much better results.
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