MOBILE MARKETING FOR SMALL BUSINESS


Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time
However, just as your target audience members aren’t all the same, relevant content is also not a one size fits all. The level to which your target audience engages with your business will vary depending on the different states and mindsets they have throughout the buying cycle, or even throughout the day.
A recent study found that as much as 60 percent of searches today are done on mobile devices. That figure will only rise in the coming years. Small businesses need to be especially focused on local search.
When looking at how we consume digital media, mobile usage has surpassed desktop. In fact, mobile usage now makes up 51 percent of all internet usage.

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