Benefits of email marketing 1. I n the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. 2. H ow many times have you seen people sharing banner ads appearing on websites with their friends and other people? How many people tell their friends about what they found on top of the search results’ page when they were looking for something specific? On the other hand, when it comes to emails the customers have it in their hands to spread the word. 3. E ven though there are hundreds of websites that can furnish your discount codes and coupons, 4. there are still people who would pick a coupon from a website and completely forget to bookmark that website for future use. What this means is that your customer might not know if there is a discount or special offer being offered by you. 4. E mail marketing is one of the most lucrativ...